Affiliate marketing isn’t the same way it was a decade ago when there was a lot less competition and wider margins. Now it’s harder than ever to create an affiliate program that people want to promote, and it can also be very costly. With that said, throwing an affiliate program up for your web sites or online store simply won’t cut it. You need to get out there, recruit affiliates, keep them happy and offer them what others aren’t.
In this article, I am going to break down some of the most important ways for an affiliate program to attract and retain affiliate marketers. With so many ad networks and revenue generation methods out there, it’s now harder than ever to keep affiliates active and happy.
Do follow the methods below and you will see long term success with not only your affiliate program in general, but also motivation, drive and attention from your affiliates:
1. Be Active in Recruiting and Treat Affiliates Like People, Not Numbers
As an affiliate marketer for over many years, I can tell you that there is nothing worse to veteran affiliate marketers than getting treated like a number, especially when you can push more volume than the average affiliate.
Ad networks and affiliate program managers need to take the time to cater to their top affiliates and make them feel wanted. Instead of sending out automated and mass mailings to all of your affiliates with your latest ad copy and top performing offers, take the time to send individual emails out, be personable and make yourself available.
2. Reward Active Affiliates with Bonuses & Prizes
One incentive that many networks find work well is they offer monthly tier bonuses or contests for their affiliates. Some affiliate marketers prefer cash prizes, while others will strive to earn enough rewards points to get free bonus prizes such as gaming systems, gift cards, sports tickets or even bigger prizes.
3. Affiliate Managers Need to Make Themselves Available At All Times
A growing trend in the world of affiliate marketing is that your contacts need to be able almost 24 hours a day. With many affiliate networks and programs, the affiliate manager is making a commission or bonus based off the performance of their affiliate’s marketing efforts.
Since most affiliate marketers are running ad campaigns 24 hours a day, being able to get in contact with their affiliate manager is extremely important. If not by instant messenger chat, Skype or email, top affiliates should have a direct phone line for their affiliates, and all other affiliates in a network or program should at least have an email support system with a max contact delay of 12 hours.
In the End, It’s All about Your Affiliates
As you can see, there are plenty of ways to entice and cater affiliates to join your affiliate program. It doesn’t matter if you decide to go with an affiliate network, custom solution or others, what matters is how you treat your affiliates and create a program that works for them. Your affiliate program is only as good as the product that is being promote.
Take care of your affiliates and make sure that you continually focus your efforts on increasing overall conversions on your site and landing pages.